The Impossible Client · Results

What teams actually built

Five teams, five briefs off the wheel, half a day, no slides. Made by people who mostly work in marketing and had never opened these tools before that morning.

5Teams
1Afternoon
0Pitch decks

More runs, more examples. This page grows every time the format is used.

The obvious question

Want this run for your team?

Same format, your industry, your people. Half a day, no slides, and everybody leaves having built something they did not think they could.

Email Luke about running this

Or read how the format works.